7 Digital Marketing Jobs That Didn’t Exist 10 Years Ago

Digital jobs that didn’t exist 10 years ago photo credit: GettyGetty

When asked what degree I have to be in digital marketing, I get very confused looks when I tell them that not only do I not have a marketing degree, I actually have two degrees in journalism. In fact, at least half of my digital co-workers have journalism degrees or something similar and not digital marketing degrees. Why? Well, because when we were in school there wasn’t a digital marketing option. In fact, when we were in school, most of our jobs didn’t even exist yet. Luckily there are now many programs offered in digital marketing and some great career options in the field.

Here’s a look at 7 digital marketing jobs that didn’t exist 10 years ago and the average salaries for those positions.

Digital Marketing Specialist

With the rise of everything moving to digital, so did marketing. Instead of billboards, commercials and direct mail- we now have online ads, YouTube ads and email. While the objectives and goals of digital marketers are still in line with other marketing professionals, digital marketers had to pivot to be more tech-savvy and digitally focused concentrating on effective online marketing campaigns and digital messaging for consumers.

Avg. Salary: $51,984

Vlogger

While bloggers have been around since the early 90s, YouTube wasn’t released until 2005 starting the age of online cat videos. Many successful vloggers, also called “influencers” use their platform to make money through product sponsorship, reviews and advertising on their videos. Today’s biggest YouTube Vlogger is estimated to be worth around 15.5 million. Vloggers are digital marketers in a sense that they market products and their brand on social media. Who knew that marketing yourself could be a job?

[“source=forbes]

Why is credit card usage on the rise?

Clockwise from top: Sumit Bali, Ranjit Punja, Surya Bhatia, and Vijay Jasuja

In the past couple of years, credit card outstanding has been increasing. It went up 35% in value during the April-October period in FY18. We ask experts about the increased focus on credit cards

Sumit Bali, senior executive VP and head-personal assets, Kotak Mahindra Bank

If you look at the overall lending market, there is hardly any demand from companies. A lot of repricing is happening, but there is no fresh demand coming in. It is the same story for home loans as well. These are two big segments going through a slowdown. On the large ticket loans, a lot of churn is happening. Borrowers with higher rates of interest are negotiating and getting lower rates or moving to other banks at a lower rate. Overall, that segment is not growing for the bank.

However, the unsecured piece has been growing. Over the last few years, we have seen systemic change in unsecured lending. Today, you have a lot of information from the (credit) bureaus. Fintech companies give you a lot of data about a customer. Even if you don’t have a customer’s credit history, you can still onboard her based on other data about her. Based on the transaction history from her savings account, though she is a new-to-credit customer, a bank is now comfortable to lend. Also, post-demonetization, acceptance of card has grown.

Another reason why personal loan is growing is that there is a segment now that is happy to consume now and pay later. Today if you want to go on a holiday or buy latest gadgets, the new generation is happy to take a loan. As consumers, you should use credit card sensibly because ultimately it will reflect on your credit history.

Vijay Jasuja, chief executive officer, SBI Card

Overall, credit card spends have increased 42% year-on-year. Our credit card outstanding growth has been 80% year-on-year. There are multiple reasons for the growth in spends. Firstly, the e-commerce boom has increased the spends on the cards. Secondly, the confidence level of consumers to use cards has gone up post-demonetization. Earlier, there was a concept that unless you have a credit history you will not be eligible for a credit card. But now individuals have a higher income in their first year of job itself. But they don’t have a credit history. Technically, they will be called new-to-credit customers. Another segment is the individuals in the tier 1 and 2 cities who see their peers using cards.

The question is, will the bubble burst if credit card spends go up significantly? In the credit card asset portfolio, the credit card outstanding amount is of people who are away from the due date. There are customers who get their high-value spends converted to EMIs, which has also increased the overall credit card outstanding amount. Then there are people who don’t have sufficient liquidity to pay. They pay a minimum amount and revolve the facility with high interest. This is the segment (that is) risky. About 20-27% of our customers fall in the last segment and it is consistently the same. That means additional and new-to-credit portfolio are not bringing in additional risk.

Ranjit Punja, co-founder and CEO, Creditmantri.com

Largely, since the last downturn in the economy, lenders have become careful about who they lend to. They typically only lend to those who have demonstrated a good credit score. They have clamped down on bad credit customers. However, today, with a general upsurge in income, the  whole advent of e-commerce, the ability to pay online and digitally savvy customers has led to utilisation of more income. Banks have started believing that newer fintech models are probably the way to go in terms of underwriting. At this point, it is a drop in the ocean. Banks are making the underwriting journey simpler. There is a lot of data available digitally.

Time will tell if that is a good way to look at lending. At this moment, the end users are enjoying the benefit. Typically, in the financial world, you see these ups and downs. You will see a bad credit cycle and then delinquencies. I am concerned with newer models that are not time tested.

As a consumer you shouldn’t spend beyond your means. Credit card and unsecured loans tend to do that to you, especially for people who don’t have the discipline to borrow and repay. Credit card is a simple way to overspend. And interest rates are very high. Being credit wise is critical for someone who has not used a credit card ever. Our advice is to start small, display discipline and make sure you service you debt.

Surya Bhatia, New Delhi-based financial planner

The push by the government has helped India convert to a cashless economy. Meanwhile, none of the banks want to miss out on the retail population. The people in the higher income bracket were already having a credit card. Digital banks like Patym Payments Bank will give this a further push. The bigger banks want to have the bigger pie, which includes the HNI segment and those in the higher income group. But the real money in terms of volume is the young population. Everyone wants to grab hold of that population. The young millennials are the people who want to spend, especially digitally.

There is also a bit of loyalty factor. For instance, I still hold the credit card that I got for the first time. In the last many years, I have bought two other cards and discarded them too. But my first credit card still continues. There is no specific reason why I hold on to it. Every bank wants to cash in on that population. The idea is to catch them young and to make them stick with you.

Consumers have also changed. They are now spoilt for choices. In the early days, they used to pay for credit cards. Now there is no concept of paying for cards. For instance, if you spend a certain amount, most of the card providers waive off the charges.

Logically, you should not have more than one card. And better still is stick to a debit card. Once you understand debit cards well enough, then may be opt for a credit card.

[“Source-livemint”]

SBI changes IFSC Codes of 1,300 branches; here’s how you can check bank names and new codes

SBI changes IFSC Codes of 1,300 branches; here's how you can check bank names and new codes

India’s largest public sector bank SBI has changed names and IFSC Codes of nearly 1,300 of its 25,000 branches in the country’s major cities owing to its merger with five associate banks and a ‘Bharatiya Mahila Bank’ in April. The Indian Financial System Code (IFSC) is an 11-digit alpha-numeric system that uniquely identifies all bank branches participating in the Reserve Bank of India’s (RBI) fund transfer system. The IFSC Code is mandatory to send or receive money online from one bank account to another. The SBI authorities say the decision to change the names as well as IFSC Codes was taken due the merger. They clarified it would not cause any problem to customers in case payment comes through old IFSC Code as the system would automatically map it with the new code.

Most changes with regard to name and IFSC Code have been done in New Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad and Lucknow after the State Bank of India merged its associate banks State Bank of Bikaner and Jaipur, State Bank of Patiala, State Bank of Travancore, State Bank of Hyderabad, State Bank of Mysore, and also Bhartiya Mahila Bank into itself. “Some of our old associate branches are getting merged with SBI branches. When that merger happens, the IFSC codes get changed,” SBI managing director (retail and digital banking) Praveen Gupta told PTI. He added though customers have been informed, the new codes have been mapped internally to send payment to the new or original IFSC code branch. Click on the hyperlink to know the changed bank names and their new IFSC Codes.

Meanwhile, the bank has also offered a refurbished ‘SBI Internet Banking’ facility for its customers to access their accounts and make transactions through RTGS, NEFT or IMPS methods. On its website (onlinesbi.com), the bank has given two options for its customers under personal and corporate banking categories. Those making singular transaction can avail personal banking, while you can click on corporate banking option to make non-personal transactions. If you are new to online banking, here are the steps to be followed to make quick and hassle-free transactions.

  • Register for the internet banking with your SBI branch, which will provide a Pre Printed Kit (PPK) comprising username and password for your first-time online login.
  • Call up your bank for username and password you can’t visit the branch; it will be sent through an SMS or email.
  • Go to onlinesbi.com. For personal banking, select either of three options – login new version, login and login lite – as per your data speed.
  • Login using your username and password
  • Next page will give options to manage your account, and carry out online transactions.

Corporate Internet Banking (CINB)

SBI facilitates companies, trusts, partnerships, proprietorship concerns to do online banking and manage non-personal accounts. In CINB, the corporate has the power to allow discretionary access to banking accounts by internal users and manage permissions to banking transactions and monitor them.

[“Source-livemint”]

Holiday budgeting tips for savvy consumers

Image result for Holiday budgeting tips for savvy consumers

With a tech tools and strategy, you need not go over budget this Christmas. stokkete/stock.Adobe.com

Sticking to one’s budget is important all year long, but doing so during the holiday season can be especially tricky, when expenses run high and festive cheer makes it difficult to put the brakes on over-spending.

To get a better handle on your spending this season, consider the following tools and tips.

MAKE PLANS

Decide exactly what your plans are this season. Will you be traveling? Will you be hosting a dinner party? What does your holiday shopping list look like? Add budget line items for all the associated expenses and put a price cap on each one.

ADD IT UP

Seek out tools that help make the logistics of staying within budget simple, such as desktop and printing calculators like Casio’s HR-100TMPlus, a 12-digit printing calculator with a large, easy-to-read display. It is especially well-suited for organized budget planning, as it offers special keys for tax calculations and has two-color printing, enabling shoppers to color code positive entries as black and deductions or purchases as red. For additional information on Casio’s portfolio of calculators, visit Casio.com.

Make more space in your budget during the holiday season with smart strategies. Use free apps to help you score deep discounts on favorite retailers. If you’re crafty or handy, consider making certain gift items and greeting cards. Suggest a day of volunteer service at your workplace in lieu of a gift exchange.

DON’T GET IMPULSIVE

When you’re in the store aisles, it’s easy to make impulse purchases, particularly during the holidays when every display is designed to make you spend. Make a shopping list and adhere to it.

To start 2018 on the right foot, spend no more than what you intended.

[“Source-theoaklandpress”]

SEO 2018: 15 Rules for Dominating Online Search Results

SEO 2018: 15 Rules for Dominating Online Search Results

Seems like yesterday that I was writing about SEO in 2017. Now, 2018 is near. Are the rules changing much? Sort of. But, the fundamentals are staying the same. You still can’t game the system. You can’t take shortcuts or cut corners. If you want to absolutely crush the SEO game in 2018, you need to put in the work.

The truth? Understanding search engine optimization takes time. With hundreds of rules to Google’s algorithm, it’s no wonder it’s so confusing. But, to stay ahead of the proverbial curve with SEO in 2018, you simply need to put in the time and the effort to deliver real value. Not try use shady tactics. No. Real value.

What exactly does that mean? Well, in order to properly convey the underlying rules to you, let’s start with a story. Let’s pretend you just opened up a new business and you walk into a bank. You sit down with the banker and explain your fantastic business model. You even show him a dazzling business plan.

You explain that you’re selling the latest widget, designed to impress even the most discerning customers in the XYZ industry. Yes, it’s the greatest thing since sliced bread. You tell the banker you need a loan for a million dollars. He stares at you blankly. Then, after a long and unnerving pause, he asks you for the last two to three years of financials.

Financials? What financials? We’re just going into business, you think to yourself. We don’t have financials. We’re just starting out. This is the latest thing since sliced bread. Don’t you want to be a part of it? Another blank stare. This time, he shakes his head, stares down at the piece of paper you gave him, stands up, shakes your hand and sees you to the door.

The moral of this story? Most people who are trying to gain results with SEO in 2018 are just starting out. They’ve recently registered a website and are attempting to rank for some big and very competitive keyword. After about six months of trying everything under the sun, they throw in the towel and turn to paid ads.

Sure. Paid ads are great. Building a sales funnel and using ads on Facebook, Google or YouTube is quite possibly the fastest way you can make money online and present your offer to droves of customers looking to buy exactly what you’re selling. But, there are lots of variables and metrics involved in doing that. For most people, it feels like flushing their money down the toilet. And for good reason.

But, what if you could get that same offer in front of people for free? Test things out, then scale using paid ads. That’s specifically what SEO can do for you in 2018, or, frankly, in any year for that matter. So how does this work? What are the rules for absolutely crushing the competition and dominating Google (or any other search engine’s) search results?

Related: Your SEO Checklist: four Steps to Optimizing Your Website

The three Pillars of SEO

Before you get into the nitty gritty of the specific rules or strategies to use when doing SEO, you have to understand the three pillars. If we go way back to the very beginnings of Google’s search algorithms, we discover something called PageRank. If you’ll recall, PageRank was the original algorithm that Google’s search engine was built upon.

It scoured the web by moving around from link to link. It ultimately discovered the entire internet by spidering around on the so-called virtual web. The more links going to a specific page it found, the more importance or relevance it would attribute to that specific page. More links and more relevancy meant higher rank.

Now, things have definitely changed since those days. It isn’t just about links today. Sure, people will tell you it’s all about links. But, before getting into the technical details, you need to understand the three pillars that make SEO tick. You can consider these to be the fundamental driving principles. I’ve been teaching this since 2013, and although the rules have changed, the pillars have stayed the same.

Related: 4 Ways Instant Gratification Has Changed Content Marketing

1. Authority

Authority relates to the quality and volume of links created over time. The more authority a website has, the more link juice it can pass on. You can assess authority through tools like the MozBar or SEMRush. The Domain Authority (DA) and Domain Score (DS) are two ways that these companies quantify the amount of authority a domain has. However, no score will be real-time and any changes or improvements to your SEO could potentially take weeks or months to see its results.

2. Content

The content of a site is crucial when it comes to ranking in 2018. In fact, the importance of this has increased dramatically over time. Gone are the days of spinning content and using software to generate low-quality, content-farm-esque prose. Today, your content has to be excellent. It has to add value and engage the visitor. The more engagement, the more users will share that content, and in turn, the better it will rank. Invest heavily in your content and it will pay off in spades.

3. Indexed Age

The third and final pillar of SEO is the indexed age. Age does matter. While other factors can certainly trump age, in the very beginning, it’s important that you create a great track record with your domain’s content and the quality of the links pointing to that content. This happens over time. You can’t rush it. The indexed age simply refers to the original date that Google discovered the site or the content itself.

15 Rules for SEO in 2018

If you’re looking to dominate SEO in 2018, then there are loads of rules, but 15 stand out in particular. Be sure to pay homage to these rules if you’re looking to dominate the SERPs.

1. Assess your page speed and improve where necessary.

Use Google’s Page Speed Insights to determine the areas of improvement required for your domain. By considerably increasing your site’s page speed, you can vastly improve your potential visibility. You can also use tools like Pingdom, GTMetrix and Varvy. Here are the areas you should be looking to improve with any page speed enhancement:

  • Reduce the server’s response time to requests
  • Eliminate render-blocking CSS and JavaScript above the website fold
  • Leverage browser caching to enhance speeds of page elements being served up
  • Minify your JavaScript , CSS and HTML where possible
  • Enable compressions like GZip
  • Optimize all images with loss-less image optimizers like Compressor.io

Related: Your SEO Checklist: 4 Steps to Optimizing Your Website

2. Use a CDN for your domain and DNS when possible to quickly serve your content.

Utilizing content-deliver networks (CDNs) like Amazon’s Cloudfront is crucial to being able to quickly serve your content to users no matter where they’re located. CDNs spread your content across multiple servers all around the world by mirroring it, then serving that content from the closest server to the visitor.

You should also consider moving your DNS to a CloudFlare or similar configuration that will help with DNS propagation times. Often, DNS propagation can lag depending on who the registrar is and where their servers are located versus where the DNS request is coming from.

3. Build useful content that adds value.

Create great content. Always. And don’t try to take shortcuts when doing it. Google’s ability to sniff out great content is getting better and better with each passing month. Don’t try to game the system here. Actually go out of your way to make great content. When you do, it’ll reflect on your site and the traffic will increase. Great content will engage visitors and will invite them to share it. Overall, focus on these elements when building your content:

  • Never write content less than 2,000 words if you can avoid it
  • Create a healthy link profile both with internal links and relevant outbound links
  • Cite all your sources and back up facts with statics and studies
  • Section off your content and make it easy to read
  • Ensure that you place relevant, high-quality images as your primary photo
  • Utilize a healthy keyword usage but don’t overuse or stuff keywords
  • Build content that’s instructional and helps solve a problem
  • Write your content for humans by making it sound natural and organic while also paying homage to search engines

Related: The 6 Best Ecommerce Platforms for Small Businesses

4. Ensure mobile responsiveness and usability across devices.

Mobile searches are far outpacing desktop searches today. Focus on mobile responsiveness and usability. According to Search Engine Land, mobile searches were at nearly 60 percent of all searches in 2016. Take the time to ensure your site is optimized for mobile devices and can be easily used across all platforms by implementing a CSS library like Bootstrap or building out your own.

5. Focus on enhancing the user experience.

Create a great user experience. That means, make your site easy to use. Make it easy to navigate. Make it easy to search for and discover the right type of content. Here are a few suggestions:

  • Use breadcrumbs in your navigation
  • Implement a fast site search
  • Don’t make your website too graphic-rich
  • Make the main menu easy to use
  • Categorize all your content using tags or categorizes
  • Avoid using too many pop-ups

6. Supplement content with videos, audios or podcasts to increase engagements.

Site engagement is huge. Google is acutely concerned with the amount of time that users spend on your website. Thus, when you build useful and engaging content, people want to stick around longer. Now, you clearly need to leverage words and long-form content here. But, you should also supplement that content with videos, audios and podcasts as well. This will increase your average page times and session times.

7. Utilize Latent-Semantic Indexing for keyword diversity.

Latent-Semantic Indexing (LSI) is a core technology that Google uses in its Hummingbird search, which is its current iteration of semantic-style searching. LSI allows Google to serve relevant content by understanding what the user is searching for rather than trying to return back content based specifically on the keyword itself. LSI is also just a fancy way of saying the same thing in another way.

For example, “make money online” could be said in a number of ways like “generate cash on the internet” or “earn an income on the web” and so on. Google knows it’s the same keyword. Utilize this for all your content. This will allow you to create organic and natural-sounding prose without having it appear keyword-stuffed.

8. Create relevant outbound links in your content.

Outbound links are important. Don’t worry about sculpting them with nofollow or dofollow links. Simply create relevant links within the content so that people can continue on in their discovery journeys. Always have at least two to three relevant outbound links within every piece of content you create.

Related: 21 Ways to Market Your Business Online

9. Focus on quality over quantity of links.

The quality of your links is far more important than the quantity of them. When building links to your content, don’t go for mass numbers. Target the highest quality domains and ensure that those links are created naturally and organically. That should always be your goal and your aim. Think “white hat” and not “black hat” here.

10. Always market your content by leveraging trusted domains.

When I build content, even when I build it on trusted domains, I always market that content using other authority sites. No matter where you create that content, building content to market it is the key to winning SEO in 2018, or any other year for that matter. Simply create other useful pieces of content on authority sites like Quora, LinkedInPublishing and Medium, for instance, with a single link pointing to the original piece of anchor content.

11. Do not overuse ads above the fold.

Be careful of how much ad usage you have above the fold. At the end of the day, you don’t want the large part of the header being taken up by ads. This is going to detract from the user’s experience and Google specifically doesn’t like this. Also, too many ads served from too many ad platforms is going to naturally slow down your site. Keep it to a bare minimum.

12. Create ungated super-guides with clear calls-to action.

Roland Frasier, one of the most respected names in the online marketing field, says that his company, Digital Marketer, is focusing on building ungated super-guides. Super guides are simply pieces of content that are massive value posts (MVPs) and drive such an enormous amount of engagement and shares that they help to catapult a domain into the stratosphere.

13. Do not try to do anything deceptive or sneaky.

Forget about doing anything that’s deceptive or sneaky and focus on adding value. Don’t try to redirect users or trick search engines by cloaking content. If you’re serious about winning the game of SEO, whether it’s in 2018 or any other near, you have to stay away from tactics like this. You’ll lose Google’s trust and the trust of any visitor coming to your website if you try these shady tactics.

14. Leverage social media to build viral content that links back to your domain.

Social media can certainly drive a tremendous amount of user traffic when done right. Leverage social media to build viral content that’s not business-focused, but rather adds some sort of value, whether it’s entertainment value or informational value in one way or another.

15. Solicit influencers in your niche to help you supercharge your results.

Target influencers to help push your content out there. Whether it’s through Instagram or Facebook, there are plenty of influencers out there who can help champion your cause. It can help you reach a large audience, especially in the very beginning, and to help you get the word out there.

[“Source-entrepreneur”]

SBI changes IFSC Codes of 1,300 branches; here’s how you can check bank names and new codes

SBI changes IFSC Codes of 1,300 branches; here's how you can check bank names and new codes

India’s largest public sector bank SBI has changed names and IFSC Codes of nearly 1,300 of its 25,000 branches in the country’s major cities owing to its merger with five associate banks and a ‘Bharatiya Mahila Bank’ in April. The Indian Financial System Code (IFSC) is an 11-digit alpha-numeric system that uniquely identifies all bank branches participating in the Reserve Bank of India’s (RBI) fund transfer system. The IFSC Code is mandatory to send or receive money online from one bank account to another. The SBI authorities say the decision to change the names as well as IFSC Codes was taken due the merger. They clarified it would not cause any problem to customers in case payment comes through old IFSC Code as the system would automatically map it with the new code.

Most changes with regard to name and IFSC Code have been done in New Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad and Lucknow after the State Bank of India merged its associate banks State Bank of Bikaner and Jaipur, State Bank of Patiala, State Bank of Travancore, State Bank of Hyderabad, State Bank of Mysore, and also Bhartiya Mahila Bank into itself. “Some of our old associate branches are getting merged with SBI branches. When that merger happens, the IFSC codes get changed,” SBI managing director (retail and digital banking) Praveen Gupta told PTI. He added though customers have been informed, the new codes have been mapped internally to send payment to the new or original IFSC code branch. Click on the hyperlink to know the changed bank names and their new IFSC Codes.

Meanwhile, the bank has also offered a refurbished ‘SBI Internet Banking’ facility for its customers to access their accounts and make transactions through RTGS, NEFT or IMPS methods. On its website (onlinesbi.com), the bank has given two options for its customers under personal and corporate banking categories. Those making singular transaction can avail personal banking, while you can click on corporate banking option to make non-personal transactions. If you are new to online banking, here are the steps to be followed to make quick and hassle-free transactions.

  • Register for the internet banking with your SBI branch, which will provide a Pre Printed Kit (PPK) comprising username and password for your first-time online login.
  • Call up your bank for username and password you can’t visit the branch; it will be sent through an SMS or email.
  • Go to onlinesbi.com. For personal banking, select either of three options – login new version, login and login lite – as per your data speed.
  • Login using your username and password
  • Next page will give options to manage your account, and carry out online transactions.

Corporate Internet Banking (CINB)

SBI facilitates companies, trusts, partnerships, proprietorship concerns to do online banking and manage non-personal accounts. In CINB, the corporate has the power to allow discretionary access to banking accounts by internal users and manage permissions to banking transactions and monitor them.

[“Source-livemint”]

5 untrue things about budgeting

5 untrue things about budgeting

There are some untrue things about budgeting which so many people have come to believe are true.

A lot of people have no budget because they feel it is not easy to create a budget and it is worse when they believe the untrue things about budgeting which might affect their finance negatively.

You should know the difference between the truth and false things about budgeting, so you can gain control of your money and finances.

Here are 5 untrue things about budgeting you must never ever believe.

1. You must have an extremely detailed budget

This is one of the biggest false claims about budgeting. Your budget shouldn’t be extremely detailed. You can create and stick to a simple budget.

playYour budget doesn’t have to be extremely detailed. (Smartmoneynation)

If having an extremely detailed budget works for, it is not a bad idea but if you can’t deal with it, you can stick to a simple budget.

You can create a simple budget by using the 50/30/20 approach to budgeting, 50 percent of your income should go into your essential needs, while 30 percent should go into your wants and lifestyle, the 20 percent should go into your savings.

This is a basic budgeting approach you can stick to.

2. You have to deprive yourself if you have a budget

I always wonder why people believe that they have to deprive themselves of the good life because they have to reach their financial goals.

It is a so false and very silly to be part of this school of thought.

You don’t have to deprive yourself because you want to budget. Budgeting is a financial tool meant to help you achieve your financial goals.

ALSO READ: 5 ways to get serious with your savings

It is just a way of being financially smart and controlling your finance.

You really don’t need to cut some things from your budget. The only time you can cut from your budget is when you have a serious financial problem.

This is the reason why you should know the difference between your needs and wants which you should never mix up.

3. Creating a budget is time-consuming

You really don’t have to stress yourself because you want to create a budget. Don’t make budgeting look so complicated.

ALSO READ: How to stop dipping into your savings

It is a false belief to think creating a budget is time-consuming.  This is the reason why you need to keep your budget basic and simple.

4. You can’t spend more than your budget

Some people don’t have a budget because they feel it restricts them from spending, which means they can’t spend above their budget.

ALSO READ: 5 signs you are not making enough money

Though it is advisable to spend below your budget, things happen sometimes which can make you over-spend. This shouldn’t affect your budget and also stop you from having a budget.

5. Budgets are for some specific people

This is another silly and false belief about budgeting.

playEveryone needs to have a budget. (Debtfreemuslims)

While some believe the rich don’t have to budget because they have so much money, some others believe they shouldn’t budget because they don’t make enough money. Then there are others who believe they don’t need a budget because they don’t have debts to pay.

This is so wrong. No matter who you are and how much you make, everyone needs to have a budget, to control and curb your excessive spending, also to help you save more.

[“Source-pulse”]

7 Marketing Trends To Budget For In 2019

While many of us in mid-November are thinking about the upcoming holidays, travel plans, and quality time with loved ones, business and marketing leaders are crunching the numbers and having tough discussions about their budgets for the new year before 2018 comes to a close.

As you’re looking back at the year’s successes and (let’s face it) shortcomings, it’s important to look ahead to what the marketing industry as a whole has in store in the near future and to seek out new opportunities to engage your audience. To help, here are seven marketing trends that leaders should consider as they’re preparing to budget for 2019:

1. Content has become core to marketing (and sales, too).

One of the biggest trends in content marketing is that it’s all but taken over marketing departments. Content has become core to everything your marketing team does, so you absolutely have to budget for it. If you haven’t already, create a content marketing plan. And if you have created a strategy, take some time to revisit it, make sure it aligns with the direction you’re wanting to go in 2019, and determine that you have the resources you need.

While you’re thinking through how content will work for you, don’t forget about the goals you share with your sales team — and how content plays a role in achieving them. Pay attention to sales trends and think through ways content can smooth your individual sales process. Content has become the fuel for so many of your marketing and sales departments’ biggest goals, and your budget should reflect that.

2. Chatbots will offer benefits beyond customer service.

Audiences are looking for more authentic, helpful interactions with brands, and they want those touchpoints to happen on their terms. Chatbots can help you meet your audience members where they are and inform your marketing strategy with insights directly from them at the same time.

According to recent research, 73 percent of marketers say they use their website analytics to research their audience, but only 42 percent say they use actual audience conversations. That’s a missed opportunity for better relationships and better messaging, and if marketers want to close that gap, they might want to look into chatbots.

Not only do chatbots give you insight into exactly what your audience members are looking for and when, but they also make it easy to deliver that information to them — all while collecting those insights to refine your messaging in the future. It’s a win-win,and that’s why it should be on your radar in 2019.

3. Alternative search formats are on the rise.

Just as there are different ways to communicate your message, there are different ways for audience members to search for your content. Voice search is on the rise, and with Google announcing plans to make visual content more useful in search, marketers need to be prepared for the rise of alternative search.

According to the recent research I mentioned earlier, more than half of marketers increased their use of image-based content, and more than one-third increased audio-only content. This indicates marketers are moving in the right direction by producing more and different types of content for audiences. But if you’re creating different kinds of content without also thinking through how your audience will find it, it’s not going to do a lot of good. As we go into 2019, prioritizing multimedia content and alternative search will be important.

4. Marketing and PR will continue to overlap.

As content keeps growing, marketing and PR teams are going to see more overlap. I’m not saying that these two teams are now orwill ever become one and the same. But brands are starting to realize that marketing and PR share some common goals and work well together, and they’re making it a point to bring these two teams into closer proximity.

PR has evolved a lot in recent years. It’s less about the templated, mass-distributed messaging of the past and much more about engaging content that’s valuable to brands, reporters, and their audiences. Now if helpful, engaging content sounds familiar, that’s because it’s central to what marketing is all about. Marketing and PR can and should work together to enhance each other and deliver more value to your audience — and your bottom line.

5. Security and data privacy will be major concerns.

To say it’s not been a great year for privacy would be an understatement. If you value online security and the privacy of your information, then the seemingly endless stream of news stories about data breaches and hacks might be making you uneasy. And your audience probably feels the same way.

Online security and the protection of personal information are growing demands for all consumers, and marketing leaders must accommodate this development. The 2018 rollout of the General Data Protection Regulation in the EU was a big step in that direction. As audience trust in media declines and concern over privacy grows, marketers will need to put the processes in place to responsibly collect, store, and protect their audience members’ information to maintain the trust they’ve worked so hard to earn.

6. Personalization and authenticity will separate successful marketers from those who just contribute to noise.

To be honest, there’s no good reason in this day and age for anyone to receive generic messages and completely irrelevant offers in his or her inbox (or anywhere, for that matter). With the endless amount of data you have available, the technology that can analyze it and help you put it to use, and the tools available to scale that information across interactions, your audience members should feel special all the time.

They’re already bombarded with more content than they can handle, and you don’t want to just add to the noise. Technology doesn’t have to make you more impersonal. It can make marketers better communicators. Use it to (securely) collect relevant data, and turn those data points into insights that can guide your messaging. The more advanced these tools get, the higher your audience’s expectations for genuine, helpful, personalized content will be.

7. Less will be more.

In an article about trends to consider for 2019, I know it probably sounds weird to say that maybe we should be trying fewer things, but hear me out. Things evolve rapidly, especially in marketing and communication. There’s constantly something new that’s demanding your attention as a marketer and your audience members’ attention as content consumers.

In the race to take advantage of the next big thing, some marketers may be trying to do too much at once — which only leaves them with lots of partially realized investment payoffs, a potentially jumbled message, and audiences that suffer from their lack of consistency.

So rather than dive headfirst into each trend as it emerges, remember the members of your audience and what is truly best for them. That should be your guiding light. Assess everything carefully, make sure you’ve got a plan to actually measure whatever you try, and always prioritize your audience experience.

As marketing continues to evolve, pay attention to different speakers

, trusted content sources, and other marketing leaders you respect so that you are prepared for your budget talks. Hopefully these seven marketing trends that are shaping the industry will help you as you sit down to allocate dollars and set goals for 2019.

[“source=forbes]

The 3 Ways That Artificial Intelligence Will Change Content Marketing

In many ways, artificial intelligence (AI) is already influencing digital marketing in general, and content marketing in particular. But the truth is, there is so much more to come – so many more changes and improvements that AI will surely bring to content marketing.

In this blog post, I’m going to explore some of these changes in order to try to understand what the future holds – read on to discover the 3 ways that artificial intelligence will change content marketing.

What exactly is artificial intelligence?

Before I can discuss the effects of artificial intelligence – also known as AI, machine intelligence and in some cases, machine learning – on content marketing, it’s important to first understand what exactly artificial intelligence is.

So, what is AI, exactly?

Techopedia defines it as “an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Some of the activities computers with artificial intelligence are designed for include:

For example, such a machine would be a self-driving car: a car that doesn’t need any humans to operate it in order to safely drive itself. Or, a computer that can play chess with you and take on-the-spot decisions as needed. Or, a simple every day example and something that many can relate to – the content that Netflix suggests you watch (all based on machine learning).

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In other words, AI permits machines to learn from data and use that knowledge to perform human-like tasks.

And unsurprisingly, AI has also already started to make an impact on marketing, from AI content curation to chatbots – but how exactly is it (and will it be) impacting content marketing?

More Personalized Content

One of AI’s main functions is its ability to analyse huge amounts of data – and interpret them. That is an incredible feature and something that can have huge effects on content marketing and even marketing in general.

One of these effects is that it will help content marketers understand exactly who they’re targeting. Not in a creepy way, but rather in a way that many consumers expect: a Salesforce study, for example, found that 76% of consumers expect companies to understand their needs and expectations.

After all, many of today’s most popular products and services offer highly personalized experiences – like, of course, Amazon.

Content is no different than other forms of marketing when it comes to the need for personalization; consumers want a personalized experience, including only seeing content that is directly relevant to them.

So, how exactly will artificial intelligence help us create this type of content?

It’s all about the data and segmentation: AI can absorb huge amounts of data and help you segment it easily.

When it comes to audiences, AI can help you understand who exactly forms your audience, what platforms they use predominantly, what other content they read, what types of content they prefer, and so on.

Build Better Content Marketing Strategies With An AI Marketing Assistant

Geometric facade of 51 Astor Place (the IBM Watson Building) at Astor Place in Manhattan, New York CityGetty Royalty Free

One of the ways that AI is already heavily impacting content marketing is with AI marketing assistants – like IBM Watson’s Lucy.

Lucy is an incredibly powerful tool that marketers can use for research, segmentation and planning – and it’s so powerful that it can do more in a minute than an entire team of marketers can achieve in months.

So, how exactly does an AI marketing assistant like Lucy work?

To start with, Lucy can absorb and analyse literally all of the data your company owns, or that has commissioned or licensed. What’s more, once it absorbs all of this data, you can ask it any question you might have, no matter how complex, and it will find the answer for you:

  • Which regions should I first target?
  • What mix of content should I create for my audience for maximum results?
  • What are my competitors up to?
  • What are the main personality traits of my audience?

These are questions that companies need to answer in order to put together a strategy that works. But finding these answers is not exactly easy when you don’t have a tool like Lucy on your side – gathering and interpreting these vast amounts of data would be a difficult, if not almost impossible task without help.

And the possibilities of marketing assistants like Lucy don’t end here:

  • You can create clear and complex segments of your target audience so that you can create highly personalized content
  • Plan your content marketing (and other marketing) strategies by seeing how different strategies would work and what results you can expect

Systems like Lucy will have a huge impact on content marketing as they become more affordable and more popular. They will help companies better understand their audience and their data in general and what’s more, they will help marketers put together more effective strategies as well as help them understand what types of outcomes they can expect.

[“source=forbes]

4 Tips to Build a Strong In-House Marketing Team

ou have to make plenty of difficult decisions when designating an in-house team. Today we are going to learn what you need to do to build a strong marketing team.

Due to the complex work environment of many companies, they like to use outside agencies to get work done for them. These agencies have great skills, there’s no doubt about it. However, nothing compares to having a high-quality in-house marketing team.

You have to make plenty of difficult decisions when designating an in-house team. Today we are going to learn what you need to do to build a strong marketing team. It’s your job to make sure that everything runs smoothly, and the best way to do that is by making smart business decisions about who you hire and how you use them within the company.

Here are four tips to think about when you start to build your in-house marketing group.

1. Consider workload.

Your in-house team is there because you trust them. No one knows the business like they do. But you can’t put all of the work on them at once. If you’re using outside agencies in conjunction with your in-house team, you have to consider the workload. Where is your team going to thrive, and what can an outside agency do to make their jobs easier? The problem that often occurs is that business owners will get an in-house team and fire all their agencies. The new team can’t handle the workload, and the marketing quality suffers.

ou have to make plenty of difficult decisions when designating an in-house team. Today we are going to learn what you need to do to build a strong marketing team.

Due to the complex work environment of many companies, they like to use outside agencies to get work done for them. These agencies have great skills, there’s no doubt about it. However, nothing compares to having a high-quality in-house marketing team.

You have to make plenty of difficult decisions when designating an in-house team. Today we are going to learn what you need to do to build a strong marketing team. It’s your job to make sure that everything runs smoothly, and the best way to do that is by making smart business decisions about who you hire and how you use them within the company.

Here are four tips to think about when you start to build your in-house marketing group.

1. Consider workload.

Your in-house team is there because you trust them. No one knows the business like they do. But you can’t put all of the work on them at once. If you’re using outside agencies in conjunction with your in-house team, you have to consider the workload. Where is your team going to thrive, and what can an outside agency do to make their jobs easier? The problem that often occurs is that business owners will get an in-house team and fire all their agencies. The new team can’t handle the workload, and the marketing quality suffers.

[“source=forbes]